Meaning of “green marketing” in the English Dictionary

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"green marketing" in Business English

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green marketingnoun [ U ]

uk us also environmental marketing MARKETING, ENVIRONMENT

the activity of trying to sell a product or the products of a particular company to consumers by emphasizing how they protect the environment:

Green marketing and environmentally conscious communications can play a role in building a positive image for your company.

(Definition of “green marketing” from the Cambridge Business English Dictionary © Cambridge University Press)