Meaning of “guise” in the English Dictionary

british dictionary

"guise" in British English

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guisenoun [ U ]

uk /ɡaɪz/ us /ɡaɪz/

the appearance of someone or something, especially when intended to deceive:

The men who arrived in the guise of drug dealers were actually undercover police officers.
The company has been accused of trying to sell their products under the guise of market research.

(Definition of “guise” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"guise" in American English

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guisenoun [ U ]

us /ɡɑɪz/

the appearance of someone or something, esp. when intended to deceive:

The men who arrived in the guise of criminals were actually undercover police officers.

(Definition of “guise” from the Cambridge Academic Content Dictionary © Cambridge University Press)