Meaning of “hammer sth down” in the English Dictionary

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"hammer sth down" in Business English

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hammer sth down

phrasal verb with hammer uk /ˈhæmər/ us verb [ T ]

to reduce prices or costs by a large amount:

Government policies designed to help consumers by hammering down the price of cars also played their part in the company's plans to axe 2,000 jobs .

(Definition of “hammer sth down” from the Cambridge Business English Dictionary © Cambridge University Press)