hard sell Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “hard sell” in the English Dictionary

"hard sell" in American English

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hard sellnoun [U]

 /ˈhɑrd ˈsel/
something that is ​difficult to get ​people to do or ​try: A ​job in ​teaching can be a hard sell to ​youngpeople who ​want to ​earnmoney.the hard sell The hard sell is a way of ​trying to get someone to ​buy or do something by being very ​forceful: When I told him I didn't ​think the ​car was ​right for me, he ​tried the hard sell on me.
(Definition of hard sell from the Cambridge Academic Content Dictionary © Cambridge University Press)

"hard sell" in Business English

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hard sellnoun [S]

uk   us   MARKETING
something that is difficult to persuade ​people to do or ​try: Anyone in the ​publishingindustry will tell you ​short stories are a hard ​sell.
a forceful way of ​trying to persuade someone to ​buy or do something: I am ​shopping around for a new TV and being given the hard ​sell to ​buy an ​extendedwarranty.
(Definition of hard sell from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “hard sell”
in Chinese (Simplified) 强行推销法…
in Chinese (Traditional) 強迫推銷…
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“hard sell” in Business English

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