Meaning of “hard sell” in the English Dictionary

business-english dictionary
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"hard sell" in American English

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hard sellnoun [ U ]

/ˈhɑrd ˈsel/

something that is difficult to get people to do or try:

A job in teaching can be a hard sell to young people who want to earn money.
the hard sell

The hard sell is a way of trying to get someone to buy or do something by being very forceful:

When I told him I didn't think the car was right for me, he tried the hard sell on me.

(Definition of “hard sell” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"hard sell" in Business English

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hard sellnoun [ S ]

uk us MARKETING

something that is difficult to persuade people to do or try:

Anyone in the publishing industry will tell you short stories are a hard sell.

a forceful way of trying to persuade someone to buy or do something:

I am shopping around for a new TV and being given the hard sell to buy an extended warranty.

(Definition of “hard sell” from the Cambridge Business English Dictionary © Cambridge University Press)

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