Meaning of “high-concept” in the English Dictionary

business-english dictionary

"high-concept" in Business English

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high-conceptadjective [ usually before noun ]

uk us MARKETING

based on an interesting and attractive idea that can be explained in a simple way:

They are what they call in Hollywood 'high-concept' movies in which you can say the story in one line.

(Definition of “high-concept” from the Cambridge Business English Dictionary © Cambridge University Press)