Meaning of “hit rate” in the English Dictionary

"hit rate" in Business English

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hit ratenoun [ C ]

uk us

E-COMMERCE, MARKETING the number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made:

You may decide only to go with trades with a hit rate over 80%, or you may think overall profitability is most important.

INTERNET, E-COMMERCE the total number of visits to a website in a particular period:

Although the site's hit rate is a good selling point, it doesn't tell you anything about the quality of the site.

(Definition of “hit rate” from the Cambridge Business English Dictionary © Cambridge University Press)