house brand Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “house brand” in the English Dictionary

"house brand" in Business English

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house brandnoun [C]

uk   us   (also house label) COMMERCE, MARKETING
a ​product that is ​sold with a store's ​name on it: The ​retailer announced it will ​sell its own ​low-costhousebrand.
(Definition of house brand from the Cambridge Business English Dictionary © Cambridge University Press)
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