hype Meaning in the Cambridge English Dictionary
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Meaning of “hype” in the English Dictionary

"hype" in British English

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hypenoun [U]

uk   us   /haɪp/ informal
a ​situation in which something is ​advertised and ​discussed in ​newspapers, on ​television, etc. a lot in ​order to ​attract everyone's ​interest: media hype There's been a lot of hype around/​surrounding his ​latestfilm. I've been put off ​reading the ​book by all the hype.

hypeverb [T often passive]

uk   us   /haɪp/ (also hype up)
to ​repeatedlyadvertise and ​discuss something in ​newspapers, on ​television, etc. in ​order to ​attract everyone's ​interest: It's being hyped as the ​musicalevent of the ​year.
Phrasal verbs
(Definition of hype from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"hype" in American English

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hypenoun [U]

 us   /hɑɪp/ infml
information that makes something ​seem very ​important or ​exciting: The big-name, big-money New York ​artworld is ​full of hype.

hypeverb [T]

 us   /ˈhɑɪp/ infml
to make something ​seem more ​exciting or ​important than it is: No ​sportsevent is more hyped than the ​SuperBowl.
(Definition of hype from the Cambridge Academic Content Dictionary © Cambridge University Press)

"hype" in Business English

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hypenoun [U]

uk   us   /haɪp/ disapproving MARKETING
advertising, ​newsreports, and ​public praise for a new ​product or ​service, which is used to make ​peopleexcited about ​buying or ​trying it: marketing/​advertising/​media hypehype around/surrounding/about sth After the ​e-commerce explosion and the hype around the ​business-to-consumermodel came the ​business-to-businessmodel.


uk   us   /haɪp/ disapproving MARKETING
(also hype sth up) to ​advertise or praise something a lot in ​newspapers, on ​television, ​online, etc. in ​order to make ​peopleexcited about it and want to ​buy or ​try it: Over-enthusiastic ​followers hyped this ​company to the moon and now ​sales are ​failing to ​match those heady ​expectations. Europe was hyped up as the ​place to ​invest last ​year.
Next month's ​launch is likely to be one of the most hyped ​events of the ​year.
(Definition of hype from the Cambridge Business English Dictionary © Cambridge University Press)
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