Meaning of “hype” in the English Dictionary

"hype" in American English

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hypenoun [ U ]

us /hɑɪp/ infml

information that makes something seem very important or exciting:

The big-name, big-money New York art world is full of hype.

hypeverb [ T ]

us /ˈhɑɪp/ infml

to make something seem more exciting or important than it is:

No sports event is more hyped than the Super Bowl.

(Definition of “hype” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"hype" in Business English

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hypenoun [ U ]

uk /haɪp/ us disapproving MARKETING

advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:

hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.


uk /haɪp/ us disapproving MARKETING

also hype sth up to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:

Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.
Europe was hyped up as the place to invest last year.

Next month's launch is likely to be one of the most hyped events of the year.

(Definition of “hype” from the Cambridge Business English Dictionary © Cambridge University Press)