Meaning of “image marketing” in the English Dictionary


"image marketing" in Business English

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image marketingnoun [ U ]

uk us

MARKETING the job of creating and influencing people's opinions about a company and its brands so that they want to buy its products or services:

Image marketing should create a presence for your brand and leverage that presence to create customer relationships.

(Definition of “image marketing” from the Cambridge Business English Dictionary © Cambridge University Press)