Meaning of “image marketing” in the English Dictionary

business-english dictionary

"image marketing" in Business English

See all translations

image marketingnoun [ U ]

uk us

MARKETING the job of creating and influencing people's opinions about a company and its brands so that they want to buy its products or services:

Image marketing should create a presence for your brand and leverage that presence to create customer relationships.

(Definition of “image marketing” from the Cambridge Business English Dictionary © Cambridge University Press)