IMC Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “IMC” in the English Dictionary

"IMC" in Business English

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IMCnoun [U or plural]

uk   us  
MARKETING abbreviation forintegratedmarketingcommunications: a way of communicating in ​marketing in which a company's ​salesstaff, ​advertising, ​website, etc. all give the same ​messages about its ​products: The IMC ​conceptrequires all the ​promotionalefforts of a ​company to be ​coordinated, so that the ​customer gets a consistent ​picture.
(Definition of IMC from the Cambridge Business English Dictionary © Cambridge University Press)
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