Meaning of “IMC” in the English Dictionary


"IMC" in Business English

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MARKETING abbreviation for integrated marketing communications: a way of communicating in marketing in which a company's sales staff, advertising, website, etc. all give the same messages about its products:

The IMC concept requires all the promotional efforts of a company to be coordinated, so that the customer gets a consistent picture.

(Definition of “IMC” from the Cambridge Business English Dictionary © Cambridge University Press)