importancenoun [U]uk /ɪmˈpɔː.təns/ us /ɪmˈpɔːr.təns/
- I'd just like to stress the importance of neatness and politeness in this job.
- It's a country which places great importance on education.
- Will you phone me back - it's a matter of some importance.
- I don't attach any importance to these rumours.
- Her health is what matters - the cost of the treatment is of secondary importance.