Meaning of “in-pack promotion” in the English Dictionary

"in-pack promotion" in Business English

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in-pack promotionnoun

uk us also in-pack premium MARKETING

[ C or U ] a way of marketing a new product or increasing sales of an existing product by including it free with another product:

In-pack promotions are just one of the many promotional techniques available to today's marketer.

[ C ] a free product that is included with another product

(Definition of “in-pack promotion” from the Cambridge Business English Dictionary © Cambridge University Press)