in-pack promotion Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “in-pack promotion” in the English Dictionary

"in-pack promotion" in Business English

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in-pack promotionnoun

uk   us   (also in-pack premium) MARKETING
[C or U] a way of ​marketing a new ​product or ​increasingsales of an existing ​product by ​including it ​free with another ​product: In-pack ​promotions are just one of the many ​promotionaltechniquesavailable to today's ​marketer.
[C] a ​freeproduct that is ​included with another ​product
(Definition of in-pack promotion from the Cambridge Business English Dictionary © Cambridge University Press)
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“in-pack promotion” in Business English

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