Meaning of “in the name of something” in the English Dictionary

American

"in the name of something" in American English

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in the name of something

also in something's name

in order to do or become something:

In the name of being cool, kids miss out on a lot of fun activities.
Are you willing to be worked to death in the name of competition?

(Definition of “in the name of something” from the Cambridge Academic Content Dictionary © Cambridge University Press)