Meaning of “indirect advertising” in the English Dictionary

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"indirect advertising" in Business English

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indirect advertisingnoun [ U ]

uk us

MARKETING forms of advertising other than in newspapers and magazines, etc., for example using a product in a television show, giving a product away for free, or sponsoring events or activities (= paying for them):

Indirect advertising serves as a powerful tool for maintaining a product brand identity.

(Definition of “indirect advertising” from the Cambridge Business English Dictionary © Cambridge University Press)