Meaning of “indirect channel” in the English Dictionary

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"indirect channel" in Business English

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indirect channelnoun [ C ]

uk us

COMMERCE a way of selling goods in which they are not sold directly to customers, but, for example, to a wholesaler (= a company that buys goods in large quantities from producers and sells them to stores):

The company will use indirect channels, rather than its own sales force, to market the products.

(Definition of “indirect channel” from the Cambridge Business English Dictionary © Cambridge University Press)