Meaning of “influencer” in the English Dictionary

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"influencer" in Business English

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influencernoun [ C ]

uk /ˈɪnfluənsər/ us

MARKETING a person or group that has the ability to influence the behaviour or opinions of others:

The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.

(Definition of “influencer” from the Cambridge Business English Dictionary © Cambridge University Press)