institutional advertising Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “institutional advertising” in the English Dictionary

"institutional advertising" in Business English

See all translations

institutional advertisingnoun [U]

uk   us  
MARKETING the ​advertising of an ​organization, ​company, or ​type of ​product so that ​people have a ​positiveopinion of it, rather than the ​advertising of a particular ​product or ​service: The ​medicalcenter announced the ​launch of its institutionaladvertisingcampaign.
(Definition of institutional advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of institutional advertising?
Add Cambridge dictionaries to your browser to your website
There, their and they’re – which one should you use?
There, their and they’re – which one should you use?
by ,
April 27, 2016
by Liz Walter If you are a learner of English and you are confused about the words there, their and they’re, let me reassure you: many, many people with English as their first language share your problem! You only have to take a look at the ‘comments’ sections on the website of, for example, a popular

Read More 

Word of the Day


containing, tasting of, or similar to nuts

Word of the Day

bio-banding noun
bio-banding noun
April 25, 2016
in sport, grouping children according to their physical maturity rather than their age ‘When we’re grouping children for sports, we do it by age groups, but the problem is that, within those age groups, we get huge variations in biological age,’ said Dr Sean Cumming, senior lecturer at the University of Bath’s department for

Read More