institutional advertising Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “institutional advertising” in the English Dictionary

"institutional advertising" in Business English

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institutional advertisingnoun [U]

uk   us  
MARKETING the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: The medical center announced the launch of its institutional advertising campaign.
(Definition of institutional advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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