institutional advertising Meaning in the Cambridge English Dictionary
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Meaning of “institutional advertising” in the English Dictionary

"institutional advertising" in Business English

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institutional advertisingnoun [U]

uk   us  
MARKETING the ​advertising of an ​organization, ​company, or ​type of ​product so that ​people have a ​positiveopinion of it, rather than the ​advertising of a particular ​product or ​service: The ​medicalcenter announced the ​launch of its institutionaladvertisingcampaign.
(Definition of institutional advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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