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Meaning of “integrated marketing” in the English Dictionary

"integrated marketing" in Business English

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integrated marketingnoun [U]

uk   us   MARKETING
a type of marketing in which a company's sales people, advertising, website, etc. all give the same messages about its products: The consistency of the brand message is the key concept of integrated marketing. an integrated marketing communications strategy
(Definition of integrated marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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