Meaning of “issue advertising” in the English Dictionary


"issue advertising" in Business English

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issue advertisingnoun [ U ]

uk us also advocacy advertising

MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something:

Critics fear that issue advertising will shift the focus from problems voters want to discuss to those of concern to special interests.

(Definition of “issue advertising” from the Cambridge Business English Dictionary © Cambridge University Press)