issue advertising Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “issue advertising” in the English Dictionary

"issue advertising" in Business English

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issue advertisingnoun [U]

uk   us   (also advocacy advertising)
MARKETING advertisements to persuade ​people to ​change their ​opinions or ​behaviour rather than to ​sell them something: Critics fear that ​issueadvertising will ​shift the ​focus from problems ​voters want to discuss to those of ​concern to ​specialinterests.
(Definition of issue advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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