Meaning of “keep sth up” in the English Dictionary

"keep sth up" in Business English

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keep sth up

phrasal verb with keep uk /kiːp/ us verb kept, kept

to not allow something that is at a high level to fall to a lower level:

We need to keep up the enthusiasm that we generated with the first advertising campaign.

to continue to do or pay something:

The employees kept up their demands for better working conditions.
When he lost his job, he wasn't able to keep up his loan repayments.

(Definition of “keep sth up” from the Cambridge Business English Dictionary © Cambridge University Press)