Meaning of “key account management” in the English Dictionary

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"key account management" in Business English

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key account managementnoun [ U ]

uk us abbreviation KAM

MANAGEMENT the work of making certain that a good relationship continues between a company and its most important customers:

For large firms, a specialization by market rather than geography for key account management is generally more appropriate.

(Definition of “key account management” from the Cambridge Business English Dictionary © Cambridge University Press)