key account management Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “key account management” in the English Dictionary

"key account management" in Business English

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key account managementnoun [U]

uk   us   ( abbreviation KAM)
MANAGEMENT the ​work of making ​certain that a good ​relationship continues between a ​company and its most important ​customers: For large ​firms, a ​specialization by ​market rather than ​geography for ​keyaccountmanagement is generally more appropriate.
(Definition of key account management from the Cambridge Business English Dictionary © Cambridge University Press)
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