last-mover advantage Meaning in the Cambridge English Dictionary
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Meaning of “last-mover advantage” in the English Dictionary

"last-mover advantage" in Business English

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last-mover advantagenoun [S or U]

uk   us  
MARKETING the ​advantage that a ​company has when it is the last to ​introduce a new ​product, ​service, or ​technology, because it can learn from ​developments that have taken ​place, or from what others have done: They took ​advantage of ever-accelerating ​advances in ​technology to ​capture what is called the last-mover ​advantage.
(Definition of last-mover advantage from the Cambridge Business English Dictionary © Cambridge University Press)
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