Meaning of “last-mover advantage” in the English Dictionary

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"last-mover advantage" in Business English

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last-mover advantagenoun [ S or U ]

uk us

MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from what others have done:

They took advantage of ever-accelerating advances in technology to capture what is called the last-mover advantage.

(Definition of “last-mover advantage” from the Cambridge Business English Dictionary © Cambridge University Press)