latent demand Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “latent demand” in the English Dictionary

"latent demand" in Business English

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latent demandnoun [C or U]

uk   us  
ECONOMICS, MARKETING demand for a ​product or ​service that a ​consumer cannot satisfy because they do not have enough ​money, because the ​product or ​service is not ​available, or because they do not know that it is ​available: New ​facilities were ​built just because the ​funds were there, rather than to ​fulfil any ​latentdemand. A ​latentdemand for ​smartphones saw ​salesclimb as the ​recessioneased.
(Definition of latent demand from the Cambridge Business English Dictionary © Cambridge University Press)
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