Meaning of “latent demand” in the English Dictionary


"latent demand" in Business English

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latent demandnoun [ C or U ]

uk us

ECONOMICS, MARKETING demand for a product or service that a consumer cannot satisfy because they do not have enough money, because the product or service is not available, or because they do not know that it is available:

New facilities were built just because the funds were there, rather than to fulfil any latent demand.

(Definition of “latent demand” from the Cambridge Business English Dictionary © Cambridge University Press)