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Meaning of “launch” in the English Dictionary

"launch" in British English

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launchnoun [C]

uk   /lɔːntʃ/  us   /lɑːntʃ/
  • launch noun [C] (EVENT)

C1 an event to celebrate or introduce something new: How much champagne will we need for the launch? Illness prevented her attending the launch party for her latest novel.

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  • launch noun [C] (BOAT)

a boat that has an engine and carries passengers for short distances, especially on a lake or a river, or from the land to a larger boat

launchverb

uk   /lɔːntʃ/  us   /lɑːntʃ/
  • launch verb (BEGIN)

B2 [I or T] to begin something such as a plan or introduce something new such as a product: The programme was launched a year ago. The airline will launch its new transatlantic service next month. A devastating attack was launched on the rebel stronghold. [+ adv/prep] UK After working for the company for several years she decided to launch out on her own and set up in business.

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  • launch verb (SEND)

C1 [T] to send something out, such as a new ship into the water or a spacecraft into space: A spokesman for the dockyard said they hoped to launch the first submarine within two years. to launch a missile
launch yourself mainly UK
to jump with great force: The defender launched himself at the attacking player, bringing him to the ground.

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Phrasal verbs
(Definition of launch from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"launch" in American English

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launchverb

 us   /lɔntʃ, lɑntʃ/
  • launch verb (SEND)

[T] to send something out, esp. a vehicle into space or a ship onto water: On the last shuttle mission, the crew launched a communications satellite.
  • launch verb (BEGIN)

[I/T] to begin, or to introduce a new plan or product: [T] We’re planning to launch a new Internet services company next month. [I always + adv/prep] He launched into a verbal attack on her handling of the finances.

launchnoun

 us   /lɔntʃ, lɑntʃ/
  • launch noun (BOAT)

  • launch noun (BEGINNING)

[C usually sing] an introduction of a new plan or product: Frank went to the launch of Hibichu’s new flat-screen TV.
  • launch noun (SEND)

[C] an act of sending something out, esp. a vehicle into space or a ship onto water: The launch of the space shuttle was delayed by bad weather.
(Definition of launch from the Cambridge Academic Content Dictionary © Cambridge University Press)

"launch" in Business English

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launchnoun [C]

uk   us   /lɔːnʃ/
MARKETING the introduction of a new product or service for sale to the public: Since its launch, the game console has sold 6.7 million units around the world.brand/product launch The secret to a successful brand launch is planning.launch date/event/party The company has not finalized the exact pricing structure or set a launch date.delay/postpone a launch Bugs in the operating system delayed its launch six months.attend/celebrate/mark a launch The event was held to mark the launch of a new online service. announce/oversee/plan a launch imminent/planned/successful launch commercial/formal/official launch
the beginning of something new, such as a plan, business, or job: campaign/career launch It's a fresh start for the lead singer and a career launch for the artists involved.

launchverb [I or T]

uk   us   /lɔːnʃ/
to begin something new such as a plan or business: launch a bid/company He has not ruled out launching a takeover bid for the company.launch an inquiry/investigation When an investigation was launched into the deal, two cofounders resigned.launch an assault/attack/offensive The administration launched an attack on organized software piracy.launch a campaign/initiative/scheme We launched a campaign to fight world hunger. launch a site/website
MARKETING to introduce a new product or service for sale: The manufacturer has launched a new car, which will go on sale this spring.launch a product/range The jeweller is about to launch a range at a well-known department store.
to start a new job, to start work in a new industry, or to start a new part of your work life: Michael launched his career as a software salesman.launch sb/yourself as sth She launched herself as a designer of high-end handbags.
(Definition of launch from the Cambridge Business English Dictionary © Cambridge University Press)
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“launch” in Business English

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