localize Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “localize” in the English Dictionary

"localize" in British English

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localizeverb [T]

(UK usually localise) uk   /ˈləʊ.kəl.aɪz/  us   /ˈloʊ-/
to ​limit something to a ​particulararea: Gravity has localized the ​swelling to the ​foot and ​ankle. formal to ​find the ​position of something: Electricians ​worked through the ​night to localize the ​faultyswitches. specialized business to make a ​product or ​service more ​suitable for a ​particulararea: The TV ​station is ​continuing to localize ​content in ​order to ​maximizeregionalsales.
(Definition of localize from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"localize" in Business English

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localizeverb [I or T]

(UK also localise) uk   /ˈləʊkəlaɪz/  us   /ˈloʊ-/
to ​organize a ​business or ​industry so that its ​mainactivitieshappen in ​localareas rather than nationally or ​internationally: Our new ​parentcompany believes in localizing its ​operations, as we do. These are ​bigmarkets, so we'll need to localize.
MARKETING to make a ​product or ​service more suitable for a particular country, ​area, etc.: The TV ​station is continuing to localize ​content in ​order to ​maximizeregionalsales. We are ​trying to localise, partly by ​hiring more ​localpeople.
(Definition of localize from the Cambridge Business English Dictionary © Cambridge University Press)
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“localize” in Business English

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