long run Meaning in the Cambridge English Dictionary

Meaning of “long run” in the English Dictionary

"long run" in Business English

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long runnoun [S]

uk   us   (also long term)
a ​longperiod of ​time: We are ​optimistic about the ​longterm.a long run of sth There are ​imbalances in our ​expansion that could ​bring the ​longrun of ​stronggrowth and ​lowinflation to a ​close.for the long run The ​companysacrificedprofits in the ​shortterm to ​wincustomers for the ​longrun.
in/over the long run over a ​longperiod into the future: In the ​longrun, this ​strategy can only make the ​economy more ​efficient.

long-runadjective [before noun]

uk   us  
continuing to exist or have an ​effect for a ​longperiod of ​time: long-run growth/inflation/potential Spending on ​publicservices helps long-run ​economicgrowth. Consumer ​confidence is well above its long-run ​average. long-run ​performance/​results/​returns
(Definition of long run from the Cambridge Business English Dictionary © Cambridge University Press)
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