Meaning of “long run” in the English Dictionary

"long run" in Business English

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long runnoun [ S ]

uk us also long term

a long period of time:

We are optimistic about the long term.
a long run of sth There are imbalances in our expansion that could bring the long run of strong growth and low inflation to a close.
for the long run The company sacrificed profits in the short term to win customers for the long run.
in/over the long run

over a long period into the future:

In the long run, this strategy can only make the economy more efficient.

long-runadjective [ before noun ]

uk us

continuing to exist or have an effect for a long period of time:

long-run growth/inflation/potential Spending on public services helps long-run economic growth.
Consumer confidence is well above its long-run average.

(Definition of “long run” from the Cambridge Business English Dictionary © Cambridge University Press)