loss leader Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “loss leader” in the English Dictionary

(Definition of loss leader from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"loss leader" in Business English

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loss leadernoun [C]

uk   us   MARKETING
a product or service that is sold at a loss to attract customers for other products that are more expensive: Other retailers are using the book as a loss leader to bring customers in the door.
(Definition of loss leader from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “loss leader”
in Chinese (Simplified) (用来招揽顾客的)低价商品…
in Chinese (Traditional) (用來招攬顧客的)低價商品…
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