loss leader Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “loss leader” in the English Dictionary

"loss leader" in British English

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loss leadernoun [C]

uk   us  
an ​article that is ​soldcheaply in ​order to ​attract the ​public and make them ​buy other, more ​expensive, things
(Definition of loss leader from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"loss leader" in Business English

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loss leadernoun [C]

uk   us   MARKETING
a ​product or ​service that is ​sold at a ​loss to ​attractcustomers for other ​products that are more ​expensive: Other ​retailers are using the ​book as a ​lossleader to ​bringcustomers in the door.
(Definition of loss leader from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “loss leader”
in Chinese (Simplified) (用来招揽顾客的)低价商品…
in Chinese (Traditional) (用來招攬顧客的)低價商品…
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