Meaning of “low profile” in the English Dictionary

"low profile" in Business English

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low profilenoun [ S ]

uk us

the fact of activities or behaviour not attracting much attention or interest from the public, newspapers, television, etc.:

Despite a relatively low profile, the business has great potential for growth.
have/keep/maintain a low profile The senator was keeping a low profile yesterday.
low-profile
adjective

Their low-profile approach to selling contrasts sharply with the more aggressive tactics employed by their competitors.
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(Definition of “low profile” from the Cambridge Business English Dictionary © Cambridge University Press)