low profile Meaning in the Cambridge English Dictionary
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Meaning of “low profile” in the English Dictionary

"low profile" in Business English

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low profilenoun [S]

uk   us  
the fact of ​activities or ​behaviour not ​attracting much ​attention or ​interest from the ​public, ​newspapers, ​television, etc.: Despite a ​relativelylowprofile, the ​business has great ​potential for ​growth.have/keep/maintain a low profile The senator was ​keeping a ​lowprofile yesterday.
Their low-profile ​approach to ​selling contrasts ​sharply with the more ​aggressivetacticsemployed by their ​competitors.
(Definition of low profile from the Cambridge Business English Dictionary © Cambridge University Press)
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