Meaning of “lowest common denominator” in the English Dictionary

"lowest common denominator" in British English

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(Definition of “lowest common denominator” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"lowest common denominator" in Business English

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lowest common denominatornoun [ S ]

uk us disapproving

MARKETING the large number of people who will accept products, ideas, etc. that are not good quality:

He claimed the party was trying to exploit fears and appeal to the lowest common denominator.

(Definition of “lowest common denominator” from the Cambridge Business English Dictionary © Cambridge University Press)

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