Meaning of “loyalty” in the English Dictionary

business-english dictionary

"loyalty" in British English

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uk /ˈlɔɪ.əl.ti/ us /ˈlɔɪ.əl.t̬i/

B2 [ U ] the quality of being loyal:

His loyalty was never in question.
Her loyalty to the cause is impressive.
loyalties [ plural ]

your feelings of support or duty towards someone or something:

My loyalties to my family come before anything else.
divided loyalties (= feelings of support for two different and opposing people or things)

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(Definition of “loyalty” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"loyalty" in Business English

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loyaltynoun [ U ]

uk /ˈlɔɪəlti/ us

COMMERCE, MARKETING, HR the quality of being loyal to a particular company or brand:

loyalty to sb/sth Flexible working hours encourages employee loyalty to the company.
Firms try to build loyalty by creating a brand name.

(Definition of “loyalty” from the Cambridge Business English Dictionary © Cambridge University Press)