lure Meaning in the Cambridge English Dictionary
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Meaning of “lure” in the English Dictionary

"lure" in British English

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lurenoun

uk   /ljʊər/  us   /lʊr/
C2 [C usually singular] the ​quality or ​power that something or someone has that makes it, him, or her ​attractive: the lure of ​fame/​power/​money [C] an ​artificialinsect or other ​smallanimal that is put on the end of a ​fishingline to ​attractfish
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lureverb [T]

uk   /ljʊər/  us   /lʊr/
C2 to ​persuade someone to do something or go ​somewhere by ​offering them something ​exciting: She was lured into the ​job by the ​offer of a high ​salary. He had lured his ​victim to a ​desertedhouse. Supermarket ​chainstry to lure ​customers with ​pricediscounts.
(Definition of lure from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"lure" in American English

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lurenoun [C/U]

 us   /lʊr/
anything that ​attractspeople or ​animals, or the ​qualities that make something ​attractive: [U] The lure of the ​city for ​creativepeople has ​existed for ​centuries. A lure is an ​object used to ​attractfish or ​wildanimals in ​order to ​catch them.

lureverb [T]

 us   /lʊr/
to ​attract a ​person or ​animal: The ​universityhopes to lure a new ​coach with an ​attractivesalarypackage.
(Definition of lure from the Cambridge Academic Content Dictionary © Cambridge University Press)

"lure" in Business English

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lureverb [T]

uk   us   /lʊər/
to persuade someone to do something or go somewhere by ​offering them something they would like to have: lure sb with sth Supermarket ​chainstry to lure ​customers with ​pricediscounts.lure sb away (from sth) He was lured away from the US ​retailer by a French ​cosmeticscompany.

lurenoun [S]

uk   us   /lʊər/
the ​quality or ​power that something has that ​attractspeople: the lure of fame/money/wealth He could not ​resist the lure of ​easymoney.
(Definition of lure from the Cambridge Business English Dictionary © Cambridge University Press)
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