Meaning of “lure” in the English Dictionary

(Definition of “lure” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"lure" in American English

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lurenoun [ C/U ]

us /lʊr/

anything that attracts people or animals, or the qualities that make something attractive:

[ U ] The lure of the city for creative people has existed for centuries.

A lure is an object used to attract fish or wild animals in order to catch them.

lureverb [ T ]

us /lʊr/

to attract a person or animal:

The university hopes to lure a new coach with an attractive salary package.

(Definition of “lure” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"lure" in Business English

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lureverb [ T ]

uk /lʊər/ us

to persuade someone to do something or go somewhere by offering them something they would like to have:

lure sb with sth Supermarket chains try to lure customers with price discounts.
lure sb away (from sth) He was lured away from the US retailer by a French cosmetics company.

lurenoun [ S ]

uk /lʊər/ us

the quality or power that something has that attracts people:

the lure of fame/money/wealth He could not resist the lure of easy money.

(Definition of “lure” from the Cambridge Business English Dictionary © Cambridge University Press)