Meaning of “macromarketing” in the English Dictionary


"macromarketing" in Business English

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macromarketingnoun [ U ]

uk /ˈmækrəʊˌmɑːkɪtɪŋ/ us MARKETING

the study of how goods and services are produced, advertised, and sold in a country or area, and how this affects or is affected by political, social, and economic conditions in the area:

I attended a conference on macromarketing.

(Definition of “macromarketing” from the Cambridge Business English Dictionary © Cambridge University Press)