Meaning of “macromarketing” in the English Dictionary

business-english dictionary

"macromarketing" in Business English

See all translations

macromarketingnoun [ U ]

uk /ˈmækrəʊˌmɑːkɪtɪŋ/ us MARKETING

the study of how goods and services are produced, advertised, and sold in a country or area, and how this affects or is affected by political, social, and economic conditions in the area:

I attended a conference on macromarketing.

(Definition of “macromarketing” from the Cambridge Business English Dictionary © Cambridge University Press)