Meaning of “makegood” in the English Dictionary

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"makegood" in Business English

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makegoodnoun [ C ]

uk /ˈmeɪkˌɡʊd/ us

MARKETING an occasion when no payment has to be made for an advertisement by a television or radio station, newspaper, etc. because a smaller number of people than expected saw it, or because of a mistake that was made:

A makegood will be issued for the amount of time that the ad was down from the site.

(Definition of “makegood” from the Cambridge Business English Dictionary © Cambridge University Press)

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