Meaning of “mark sth down” in the English Dictionary

"mark sth down" in Business English

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mark sth down

phrasal verb with mark uk /mɑːk/ us verb [ T ]

COMMERCE to reduce the price of something, usually in order to encourage people to buy it:

mark sth down by sth Low consumer demand has forced us to mark down a wide range of goods.
Everything in the store is marked down today.

FINANCE, ECONOMICS to make the value of something lower:

Shares in the electricity companies were marked down following the announcement of the new energy tax.
They have marked down their forecasts for growth.
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(Definition of “mark sth down” from the Cambridge Business English Dictionary © Cambridge University Press)