market audit Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “market audit” in the English Dictionary

"market audit" in Business English

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market auditnoun [C]

uk   us   (also marketing audit) MARKETING
an ​examination of a company's ​marketingmethods and ​activities in ​order to see how ​effective they are: It is important to ​carry out a ​fullmarketaudit at ​regular intervals.
(Definition of market audit from the Cambridge Business English Dictionary © Cambridge University Press)
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