market challenger Meaning in the Cambridge English Dictionary
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Meaning of “market challenger” in the English Dictionary

"market challenger" in Business English

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market challengernoun [C]

uk   us   COMMERCE
the ​company or ​product that is second in marketshare (= the ​number of ​customers or ​sales a ​company has compared with others of the same ​type) in a particular ​market: With around 10% to 15% ​marketshare, the ​company is a ​market challenger.
(Definition of market challenger from the Cambridge Business English Dictionary © Cambridge University Press)
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