Meaning of “market orientation” in the English Dictionary


"market orientation" in Business English

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market orientationnoun [ C or U ]

uk us also marketing orientation MARKETING, MANAGEMENT

management of a company, product, brand, etc. so that it satisfies the needs of customers:

Market orientation is the ability to learn, understand, and respond to customers.

(Definition of “market orientation” from the Cambridge Business English Dictionary © Cambridge University Press)