market orientation Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “market orientation” in the English Dictionary

"market orientation" in Business English

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market orientationnoun [C or U]

uk   us   (also marketing orientation) MARKETING, MANAGEMENT
management of a company, product, brand, etc. so that it satisfies the needs of customers: Market orientation is the ability to learn, understand, and respond to customers.
(Definition of market orientation from the Cambridge Business English Dictionary © Cambridge University Press)
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