market research Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “market research” in the English Dictionary

"market research" in British English

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market researchnoun [U]

uk   us  
the ​collection and ​examination of ​information about things that ​peoplebuy or might ​buy and ​theirfeelings about things that they have ​bought: Market ​researchshows that ​demand for ​smallcars will ​continue to ​grow.
market researcher
noun [C] uk   us  
someone whose ​job is doing ​marketresearch
(Definition of market research from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"market research" in American English

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market researchnoun [U]

 us   /ˈmɑr·kɪt ˈri·sɜrtʃ/
the ​collection and ​study of ​information about what ​peopleprefer to ​buy
(Definition of market research from the Cambridge Academic Content Dictionary © Cambridge University Press)

"market research" in Business English

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market researchnoun [U]

uk   us   (also marketing research, abbreviation MR) MARKETING
the ​collection and ​study of ​information about what ​people prefer to ​buy, how they ​react to ​advertising, and what other ​businesses in the same ​industry are doing: carry out/do/perform market research Carrying out ​marketresearch showed that ​customersthought our ​phones were too ​heavy and too ugly.market research on sth We did ​marketresearch on the ​buying habits of ​single mothers.a market research interview/questionnaire/survey Market ​researchsurveys of teenagers revealed that what they most wanted was ​control over all the ​devices in their ​lives.a market research company/firm/group A ​marketresearchfirmhandles our ​focusgroups.
(Definition of market research from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “market research”
in Chinese (Simplified) 市场调研,市场调查…
in Turkish piyasa/pazar araştırması…
in Russian исследования рынка…
in Chinese (Traditional) 市場調查,市場調研…
in Polish badanie rynku…
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“market research” in British English

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