Meaning of “the marketing concept” in the English Dictionary

business-english dictionary

"the marketing concept" in Business English

See all translations

the marketing conceptnoun [ S ]


the idea that a company should supply a product or service based on what customers want and need:

A company following the marketing concept overseas must be aware of cultural differences in people's attitudes and values.

(Definition of “the marketing concept” from the Cambridge Business English Dictionary © Cambridge University Press)