marketing environment Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “marketing environment” in the English Dictionary

"marketing environment" in Business English

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marketing environmentnoun [C]

uk   us   MARKETING
everything that a ​company must consider when it is ​developing new ​products and deciding how to ​present them to ​customers, for ​example how much ​people will be ​willing to ​spend, whether other ​companies are ​selling the same ​product, etc.: The ​marketingenvironment is expected to show some ​improvement.
(Definition of marketing environment from the Cambridge Business English Dictionary © Cambridge University Press)
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