Meaning of “the marketing mix” in the English Dictionary

business-english dictionary

"the marketing mix" in Business English

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the marketing mixnoun [ S ]

uk us also market mix MARKETING

the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion):

Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy.

(Definition of “the marketing mix” from the Cambridge Business English Dictionary © Cambridge University Press)