Meaning of “marketing” in the English Dictionary

"marketing" in British English

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marketingnoun [ U ]

uk /ˈmɑː.kɪ.tɪŋ/ us /ˈmɑːr.kɪ.t̬ɪŋ/

marketing noun [ U ] (JOB)

B2 a job that involves encouraging people to buy a product or service:

a career in marketing
Our marketing people have come up with a great idea for the launch of the new model.

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(Definition of “marketing” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"marketing" in American English

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marketingnoun [ U ]

us /ˈmɑr·kɪ·t̬ɪŋ/

the work of advertising and offering goods or services for sale:

marketing strategies
She’s the director of marketing.

(Definition of “marketing” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"marketing" in Business English

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marketingnoun [ U ]

uk /ˈmɑːkɪtɪŋ/ us MARKETING, COMMERCE

the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively:

Mr. Harris was previously director of sales and marketing.
a marketing campaign/plan/strategy Part of her job involves devising clever marketing strategies.
a marketing company/department/division He operated his own marketing company until his major client got sold last year.
marketing costs/expenses/budget Loyal customers are easier to retain, so marketing costs for these customers should be lower.
a marketing director/manager/officer He was marketing director of colouring and skincare products and has recently been appointed overall marketing director.

(Definition of “marketing” from the Cambridge Business English Dictionary © Cambridge University Press)