mass market Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “mass market” in the English Dictionary

"mass market" in Business English

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mass marketnoun [C, usually singular]

uk   us   MARKETING, COMMERCE
a market of as many people as possible, not just people with a lot of money or particular needs or interests: There's no mass market for the magazine. They sell high-end furniture that is not aiming for the mass market.

mass marketadjective [before noun]

also mass-market uk   us  
used to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests: a mass market product/brand/car For the first time, GPS navigators were seen as a mass market product. a mass market retailer/business/company The service will not be limited to business users, but will have mass-market appeal.
(Definition of mass market from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “mass market”
in Chinese (Simplified) 大众市场…
in Chinese (Traditional) 大眾市場…
What is the pronunciation of mass market?
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“mass market” in British English

“mass market” in Business English

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