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Meaning of “master franchisee” in the English Dictionary

"master franchisee" in Business English

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master franchiseenoun [C]

uk   us   (also area franchisee)
COMMERCE a person or business who buys the rights to sell the products or services of another company in a particular area or country: A master franchisee will deliver products, and recruit and train local franchisees, sales people and merchandisers.
(Definition of master franchisee from the Cambridge Business English Dictionary © Cambridge University Press)
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