merchandise Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “merchandise” in the English Dictionary

"merchandise" in British English

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merchandisenoun [U]

uk   /ˈmɜː.tʃən.daɪs, -daɪz/  us   /ˈmɝː-/ formal
goods that are ​bought and ​sold: Shoppers ​complained about ​poorquality merchandise and high ​prices. Japan ​exported $117 ​billion in merchandise to the US in 1999.

merchandiseverb [T]

uk   /ˈmɜː.tʃən.daɪz/  us   /ˈmɝː-/ US specialized
to ​encourage the ​sale of ​goods by ​advertising them or by making ​certain that they are ​noticed: She had to merchandise the new ​productline.
(Definition of merchandise from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"merchandise" in American English

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merchandisenoun [U]

 us   /ˈmɜr·tʃənˌdɑɪs/
goods that are ​bought and ​sold: This ​store has a ​wideselection of merchandise for ​sale.
(Definition of merchandise from the Cambridge Academic Content Dictionary © Cambridge University Press)

"merchandise" in Business English

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merchandisenoun [U]

uk   us   /ˈmɜːtʃəndaɪs/
COMMERCE goods that are ​offered for ​sale, especially in a ​store: While the ​shop may ​lookexclusive, the merchandise is not.discounted/general/luxury merchandise Analysts are expecting the ​retailer to ​report a 5% ​rise in ​sales of ​general merchandise.
MARKETING →  merchandising : Shaw ​won the ​highlylucrativerights to ​sell Elvis merchandise in the UK and ​Europe in 1999.

merchandiseverb [T]

uk   us   /ˈmɜːtʃəndaɪz/ MARKETING
to ​increasesales of ​goods by making ​people more aware of them through ​advertising, ​specialdisplays or ​events, etc.: The way in which you merchandise what you have in ​store in ​terms of ​display is pretty important.
to ​produce and ​sellproductsconnected with a popular film, ​event, famous ​person, etc.: The company's ​move to ​license and merchandise its popular TV ​characters has great ​potential for ​growth.
(Definition of merchandise from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “merchandise”
in Spanish mercancía, mercadería…
in Vietnamese hàng hóa…
in Malaysian barang niaga…
in Thai สินค้า…
in French marchandises…
in German die Ware…
in Chinese (Simplified) 商品,货物…
in Turkish ticarî eşya, mal, emtia…
in Russian товары…
in Indonesian barang dagangan…
in Chinese (Traditional) 商品,貨物…
in Polish towar, towary…
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“merchandise” in British English

“merchandise” in Business English

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