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Meaning of “merchandising” in the English Dictionary

(Definition of merchandising from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"merchandising" in American English

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merchandisingnoun [U]

us   /ˈmɜr·tʃənˌdɑɪ·zɪŋ/
(Definition of merchandising from the Cambridge Academic Content Dictionary © Cambridge University Press)

"merchandising" in Business English

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merchandisingnoun [U]

uk   /ˈmɜːtʃəndaɪzɪŋ/ us   COMMERCE, MARKETING
also merchandise products connected with a popular film, event, famous person, etc., or the selling of these products: They hope to raise £12m from the sale of tickets and merchandising.merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits. Warner Bros owns exclusive merchandising rights to the Harry Potter character. merchandising activities/deals/opportunities
the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.: Sales growth has been hurt by a misguided merchandising strategy.
(Definition of merchandising from the Cambridge Business English Dictionary © Cambridge University Press)
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“merchandising” in Business English

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