merchandising Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “merchandising” in the English Dictionary

"merchandising" in British English

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merchandisingnoun [U]

uk   /ˈmɜː.tʃən.daɪ.zɪŋ/  us   /ˈmɝː-/
productsconnected with a ​popularfilm, ​singer, ​event, etc., or the ​selling of these ​products the ​activity of making ​peopleaware of ​yourproducts and ​increasingsales through advertising, ​specialevents, etc.
(Definition of merchandising from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"merchandising" in American English

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merchandisingnoun [U]

 us   /ˈmɜr·tʃənˌdɑɪ·zɪŋ/
the ​activity of ​advertising or ​sellinggoods
(Definition of merchandising from the Cambridge Academic Content Dictionary © Cambridge University Press)

"merchandising" in Business English

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merchandisingnoun [U]

uk   us   /ˈmɜːtʃəndaɪzɪŋ/ COMMERCE, MARKETING
(also merchandise) productsconnected with a popular film, ​event, famous ​person, etc., or the ​selling of these ​products: They hope to ​raise £12m from the ​sale of ​tickets and merchandising.merchandising income/revenue/sales The $250 million ​figure reportedly ​includes merchandising ​income and a ​share of the film's ​profits. Warner Bros ​ownsexclusive merchandising ​rights to the Harry Potter ​character. merchandising ​activities/​deals/​opportunities
the ​activity of making ​people more aware of your ​products and ​increasingsales through ​advertising, ​specialdisplays or ​events, etc.: Sales ​growth has been hurt by a misguided merchandising ​strategy.
(Definition of merchandising from the Cambridge Business English Dictionary © Cambridge University Press)
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“merchandising” in Business English

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