Meaning of “merchandising” in the English Dictionary

"merchandising" in American English

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merchandisingnoun [ U ]

us /ˈmɜr·tʃənˌdɑɪ·zɪŋ/

(Definition of “merchandising” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"merchandising" in Business English

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merchandisingnoun [ U ]

uk /ˈmɜːtʃəndaɪzɪŋ/ us COMMERCE, MARKETING

also merchandise products connected with a popular film, event, famous person, etc., or the selling of these products:

They hope to raise £12m from the sale of tickets and merchandising.
merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits.
Warner Bros owns exclusive merchandising rights to the Harry Potter character.

the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.:

Sales growth has been hurt by a misguided merchandising strategy.

(Definition of “merchandising” from the Cambridge Business English Dictionary © Cambridge University Press)