Meaning of “micromarketing” in the English Dictionary


"micromarketing" in Business English

See all translations

micromarketingnoun [ U ]

uk /ˈmaɪkrəʊˌmɑːkɪtɪŋ/ us COMMERCE, MARKETING

the activity of marketing products or services directly to particular groups of people based on information that has been collected about them:

Micromarketing allows retailers to stand out in an increasingly crowded marketplace.

(Definition of “micromarketing” from the Cambridge Business English Dictionary © Cambridge University Press)