Meaning of “middle-market” in the English Dictionary

"middle-market" in Business English

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middle-marketadjective [ before noun ]

uk us also mid-market

COMMERCE used to describe a product or service that is neither very cheap nor very expensive when compared to other products or services of the same type:

The middle-market retail group has been blamed for failing to modernize its stores to meet customer needs.

WORKPLACE used to describe companies that are neither very big nor very small:

The new rules have hit middle-market companies of between 20 and 499 employees.

COMMERCE used to describe people who usually buy things that are neither very cheap nor very expensive:

middle-market consumer/customer The company's success is a result of its simple strategy of selling good-quality clothes and homewares to a strictly middle-market consumer.

(Definition of “middle-market” from the Cambridge Business English Dictionary © Cambridge University Press)